Scaling subscriptions in 2025

CxO’s leading subscription businesses are facing two opposing trends in 2025. With the market predicted to grow to $1.5 trillion in 2025 [Forbes 2024], there’s an opening for innovative merchants to rapidly accelerate the growth of their communities. But to achieve that growth, they need to meet the increasing consumer demands to add extra value in a market that has never been more saturated. However, 50% of CxOs report that their teams are unable to adapt to these changing demands. And, with 60% of companies still relying on outdated infrastructure, many execs have their hands tied [Forbes 2024]. To keep up, product and growth leaders must prepare their organization now to develop a hyper personalized and seamless experience at scale. Else, they risk churn at the click of a button.

The 2025 subscription race has already begun. So, how will you build a scalable strategy to secure the loyalty of your customers from the word go?