2025 State of Subscriptions the future of retention and revenue growth
The 2025 State of Subscriptions report delivers a compelling analysis of the subscription economy evolution, revealing how merchants can navigate critical challenges and capitalize on emerging trends to fuel sustained growth. Retention has emerged as the cornerstone of subscription success. Strategies like personalized engagement, flexible payment options, and loyalty incentives are no longer optional—they are essential to thriving in this dynamic market.
Key benchmarks from Recurly’s 2025 State of Subscriptions report reveal actionable insights for sustaining growth and improving subscriber retention.